Price is the most powerful profit lever. The research is unambiguous.
We're a new agency, so we won't borrow logos or invent case studies. Instead, here's the published data on why pricing moves profit more than anything else you can change — and a calculator to run it on your numbers.
What a 1% improvement in each lever does to operating profit
Avg. of 2,463 companiesSource: Michael V. Marn & Robert L. Rosiello, “Managing Price, Gaining Profit,” Harvard Business Review, Sept–Oct 1992. Each bar holds the other three levers constant.
average operating-profit improvement from a 1% price increase — the single most powerful of the four profit levers.
average operating-profit improvement per 1% price rise across a large company sample, assuming no volume loss.
price beats volume as a profit lever (11.1% vs. 3.3%): selling more units moves profit far less than charging the right price.
Those are averages. What's it worth on your P&L?
The leverage is real but it isn't uniform — it depends on your margins and how price-sensitive your customers are. Put your actual revenue and margins into the calculator and see the dollar figure, accounting for the volume you'd lose.
50% off base fee for the first 5 clients — in exchange for a public case study.
You get rigorous price testing at half the standard base fee. We get the first real results to put on this page. Aligned from day one.
Claim a founding slot